Concept & Design Background — Phil wanted us to design a branding that represent himself and his years of passion in guitar, music and product design. Using the visual identity we created as a starting point, we designed stationery, packaging, promotional materials, and a website. The visual expresses the personality of the product and it’s creator. It suits a flexibility across all media and touch points while always unified in one visual language.
Product Description — The Lapstick travel guitar is a short scale electric guitar that is compact enough to fit into the pocket of an overcoat. It has a scale length 3/4 of a normal electric guitar and can be tuned a minor third (G) to a fifth (B) higher than normal. It is equipped with a battery-powered preamp which allows the use of headphones for situations that require silent, private practice time. After sitting in a car, airplane, bus or train for hours, you arrive at the gig and often have to play at short notice, while your hands are not properly warmed up. On the way to the gig you have a great idea for a song but you decide not to play it because there is no opportunity to check all the chord changes.
Phil Neal (founder) listened to serious students and professional guitarists about solving these problems. The result is the Lapstick travel guitar. It can be played in practically any situation without disturbing the people around you. It can be amplified and recorded in several unique ways.
Disciplines: Branding, Online, Packaging & Print.
The concept is to compare Gibson guitar size, visual and it’s legacy with lapstick guitar. This comparison was consciously made because Phil is a Gibson guitar user and fan himself.
Phil Neal is the founder of lapstick travel guitar. Since he was very young he has loved travelling and making music. He started making guitars in 1978 in Newcastle in the north of England working as a gofer and teaboy at a shop run by Chris May and Andy Preston, two gentlemen who had a lot of patience with Phil and taught him an enormous amount.