Product & Digital Strategy

Promotional Items

Product & Digital Strategy

Promotional Items

Vistaprint's Virtual Currency

“Vistaprint Cash” is a Virtual Currency with an on track performance to deliver €2M in year one. It is a great way to earn saving while customers are shopping.

How do Vistaprint Customers get Vistaprint Cash? Earning it by taking action specified in the campaign.

STYLE GUIDE & CURRENCY POSITIONING

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TARGETED CAMPAIGN EXAMPLES OF CURRENCY POSITIONING

The above communication strategy were sent out to all Vistaprint's high value customers.

All Vistaprint's Customer intimacy Infographics Seasonal Sale Campaign | B2B Vistaprint's Signage Product Positioning Vistaprint's Virtual Currency

Vistaprint's Customer intimacy Infographics Seasonal Sale Campaign | B2B Vistaprint's Signage Product Positioning Vistaprint's Virtual Currency