NIKE NIGHT 04
CONCEPT : Love for soccer is the most significant collective expression of a unified national identity and the number one link between Nike and Brazil is "futebal". This sounds easy, but what if the theme should not be too obvious? Forget Pelé, Ronaldo, Ronaldinhp. Forget yellow with green shirts. Let's take a different approach. Let's think about the fact that soccer in Brazil is mostly played in the street or on the beach (streetstyle). Let's think about the fact that Brazil (exciting, fun), mix them all together and have a ball!
Disciplines: Print, Video, Online & Packaging