
Vistaprint's Virtual Currency
“Vistaprint Cash” is a Virtual Currency with an on track performance to deliver €2M in year one. It is a great way to earn saving while customers are shopping
How do Vistaprint Customers get Vistaprint Cash? Earning it by taking action specified in the campaign.
TARGETED CAMPAIGN EXAMPLES OF CURRENCY POSITIONING

The treatment / communication touch point above were sent out to all Vistaprint's high value customers.